The United Nations Global Compact unveiled the CMO Blueprint for Sustainable Growth — a unifying framework to mobilize Chief Marketing Officers (CMOs) and brand leaders with actionable guidance to harness sustainability as a driver of business growth and lasting impact. The blueprint will advance thee core principles which are to; establish a unified, principles-based framework for sustainable marketing; provide an industry benchmark to assess progress, identify gaps and accelerate action; build a collaborative ecosystem of brands, experts and partners committed to reshaping the future of marketing and sustainability.