Wild Africa Fund has partnered Laycon Cares Foundation (LCF) and its client, Laycon, to raise awareness on illegal bushmeat trade in Nigeria.
This is contained in a statement signed by Mr Festus Iyorah, Nigeria Representative Wild Africa Fund on Friday in Lagos.
The statement said that Wild Africa Fund had signed agreement with the Big Brother Nigeria Housemate and musician, Olamilekan Agbeleshebioba, known as Laycon.
It said Laycon, under the imprints of his foundation, Laycon Cares Foundation, would work with Wild Africa Fund as its Nigerian ambassador to protect Nigeria’s declining wildlife population.
It said Laycon joins other influential Nigerian ambassadors such as musicians, Davido, Mayorkun, and footballer Alex Iwobi.
“The LCF is thrilled to be working with Wild Africa Fund to raise awareness about poaching and habitat destruction.
“The survival of our wildlife is essential to the survival of our planet, and one of the LCF’s objectives is to ensure the continued existence of our animal and plant life,” the statement quoted LCF as saying.
It said that Laycon signed his first professional music deal with Fierce Nation record label in 2019.
“The following year, he released his second EP, Who Is Laycon, to critical acclaim with his hit single “Fierce” featuring Nigerian rappers, Reminisce and Chinko Ekun.
“In April 2021, Laycon released his first album, Shall We Begin? It debuted on the Nigerian iTunes album chart and in over 30 countries.
“My objective in life is to impact my society and the world. With the influence I have gained over time, I now have a duty to use it to bring about positive change.
“For this reason, I couldn’t be more thrilled to collaborate with the Wild Africa Fund and the LCF to inform the general public about the importance of protecting our planet and the most effective means of doing so,” the statement quoted Laycon as saying.
The statement also quoted Iyorah as saying that the Wild Africa Fund was excited to work with Laycon.
“We are excited to have Laycon onboard as our latest Nigerian ambassador.
“Laycon has built a unique and competent brand that has resonated with many Nigerians over the last few years.
“Our collaboration with him will increase awareness about the need to conserve Nigeria’s amazing wildlife,” he said.