LONDON, UK, May 25th, 2020 -/African Media Agency (AMA)/- Today Brand Africa announced the 10th anniversary rankings of Brand Africa 100: Africa’s Best Brands, the pre-eminent survey and ranking of the Top 100 most admired brands in Africa. The rankings were announced in a novel global virtual event that incorporated the market openings of Kenya, South Africa and Nigeria. The rankings will be published in the June issue of African Business magazine and can be downloaded here.
Established 10 years ago to coincide with the 2010 FIFA World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best Brands survey and rankings have established themselves as the most authoritative survey, analysis, and metric of brands in Africa.
It is a consumer-led survey which seeks to establish brand preferences across Africa. The survey is conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa. The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.
- AFRICAN BRANDS DROP TO ALL TIME LOW 13%
- NON-AFRICAN BRANDS ACCOUNT FOR 87% OF THE TOP 100 BRANDS IN AFRICA
- NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW
- AFRICAN BRANDS DROP BY OVER 60% IN 10 YEARS
- OUT OF THE TOP 100 BRANDS IN THE 2010/11 RANKINGS, ONLY HALF REMAIN IN THE TABLES DUE TO MERGERS, ACQUISITIONS AND OBSOLECENSE
- EUROPE RETAINS CONTINENTAL LEAD WITH 42/100 (+5%), NORTH AMERICA WITH ALL-USA BRANDS 29/100 (+3,5%) AND ASIA WITH 16/100 (-6%)
- DANGOTE AND MTN RETAIN RANKINGS AS AFRICA’S MOST ADMIRED AFRICAN BRANDS.
- MTN IS #1 BRAND RECALLED AFRICAN BRAND SPONTANEOUSLY RECALLED AMONG THE TOP 100.
- DANGOTE IS #1 AFRICAN BRAND WHEN CONSUMERS ARE PROMPTED TO RECALL AN AFRICAN BRANDS.
- CHINA’S ALIBABA (92) AND USA’S AMAZON (#56) ARE THE MOST HIGH PROFILE TECHNOLOGY/E-COMMERCE NEW ENTRIES.
- MTN (SOUTH AFRICA), DANGOTE (NIGERIA) AND SAFARICOM (KENYA) ARE THE HIGHEST BRANDS LISTED ON THE LEADING SUB-SAHARAN BOURSES, THE JSE, NIGERIA STOCK EXCHANGE AND NAIROBI SECURITIES EXCHANGE.
- SOUTH AFRICAN (5), NIGERIAN (6), KENYAN(1) AND ETHIOPIAN (1) ARE LEADING COUNTRIES OF ORIGIN FOR AFRICAN BRANDS.
