Public Relations Leaders Shine at 10th LaPRIGA Awards

It was a night of celebration. Of recognizing the strategies that support the success of communications and public relations targets; of the professionals who, mostly behind the scenes, shape perceptions, push influence and manage imaging.

Friday, 12th of December, 2025 was a night where excellence and professionalism was applauded. It was a night when the Lagos State Chapter of Nigerian Institute of Public Relations (NIPR) hosted the 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) at the MUSON Centre, Onikan, Lagos, marking a decade of excellence, innovation, and professionalism in Nigeria’s public relations industry.

In a country where perception often shapes policy, trust defines institutions, and communication can determine whether reforms succeed or fail, public relations is far more than image management — it is influence with consequence.

Held under the theme “Nox Excellentia – Night of Excellence,” the milestone event convened leading communication professionals, corporate executives, public sector leaders, academics, media practitioners, and key stakeholders from across Nigeria’s communications ecosystem. The gathering reinforced LaPRIGA’s reputation as the country’s foremost public relations awards platform and one of the most respected in Sub-Saharan Africa.

Delivering the welcome address, Chairman of the Lagos State Chapter of NIPR, Dr. Samuel Ayetutu, fnipr, frpa, described LaPRIGA as a symbol of shared vision and professional commitment within the industry.

“Ten years on, LaPRIGA stands tall as a testament to what collective passion and professional excellence can achieve. Tonight is not just a celebration; it is a reaffirmation of excellence as the enduring value of our profession,” he said.

Dr. Ayetutu noted that LaPRIGA has evolved into what many now regard as the ‘Oscar of the Public Relations Industry in Nigeria,’ commending the Chapter’s deliberate efforts to deliver a world-class experience befitting the 10th-anniversary milestone. He also applauded the Planning and Selection Committees for upholding credibility, transparency, and rigorous evaluation standards.

Speaking on the awards process, Chairman of the Selection Committee, Mr. Chido Nwakama, disclosed that the 2025 edition attracted over 100 entries across 19 award categories, reflecting the growing relevance of LaPRIGA and improving standards of professional practice within the industry.

While commending the quality of submissions, Mr. Nwakama urged practitioners to embrace peer review and professional validation as essential drivers of credibility and growth.

“Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he stated.

The highlight of the evening was the presentation of awards to individuals, agencies, and organisations whose work demonstrated strategic insight, creativity, ethical practice, and measurable impact across diverse sectors.

LaPRIGA 2025 Award Winners

• Best Use of Technology in Public Relations: Teksight Edge

• Community Relations Excellence: TGI Group

• Best in Internal Communication: Teksight Edge / The RMB Promise and Sustainability Campaigns

• Corporate Communication Professional: Stanley Olisa

• Crisis & Issues Management: Integrated Indigo / Nigerian Bottling Company

• Most Influential PR Person: Tolulope Olorundero

• Media Excellence (PR Journalist): Felicia Nwosu (Marketing Edge)

• Public Relations Agency of the Year: Mosron Communications

• PR Educator of the Year: Dr. Nkem Osere

• Private Sector PR Campaign of the Year: Integrated Indigo / Lafarge – Women on Wheels

• PR Trainer of the Year: Tokunbo George-Taylor

• Public Sector PR Professional: Adekunle Adeshina

• Public Sector PR Campaign of the Year: Chain Reactions / Citizens Connect Initiative

• Rising Star Award: Ifeoluwa Ariyo-Agbaje

• Sustainability Communication: Integrated Indigo / NBC Packaging Collection Hub

• Insight-Driven Communication: Integrated Indigo / Lafarge Africa

• Excellence in Social Media & AI Innovation (Public Sector): Teksight Edge / Lagos State Government (E1 Lagos GP LOC)

• Entertainment PR: Chain Reactions / Guinness Matchday Trophy Tour

• Model Agency of the Year: Integrated Indigo

Lifetime Achievement Awards

• Dr. Joseph Okonma, fnipr

• Mr. Jide Ologun, Esq., mnipr

• Mr. Kayode Yeku, fnipr

Service to Lagos NIPR Chapter Awards

• Thelma Okoh, mnipr

• Muyiwa Akande, mnipr

Special Recognitions

• Award of Excellence for Promoting the Ideals of Public Relations: Seplat Energy

• Grassroots Governance Excellence Award: Hon. David Olusegun Odunmbaku

• Most Reputable Brand of the Year: TGI

• Outstanding Broadcaster of the Year (Television): Channels Television

• Outstanding Broadcaster of the Year (Radio): Traffic Radio FM

• Outstanding Support to Public Relations Practice: TotalEnergies

• Outstanding Marketing Communication Magazine of the Year: Brand Communicator

The 10th LaPRIGA ceremony concluded with networking, entertainment, and renewed commitments by practitioners and stakeholders to advance ethical, innovative, and impactful public relations practice in Lagos State and across Nigeria.

With the successful conclusion of LaPRIGA 2025, the Lagos State Chapter of NIPR reaffirmed its resolve to continue providing thought leadership and platforms that elevate both the practice and perception of public relations in Nigeria.