The Doctors Nigeria, XEJet in strategic partnership to redefine wellness, luxury in Skies
The Doctors Nigeria, widely watched medical talk show and Nigerian adaptation of the Emmy Award winning U.S. series, The Doctors, has announced a strategic partnership with XEJet, Nigeria’s first all–first-class airline, as its Official Airline Sponsor.
The partnership was announced in a statement by the producer of the series, Dr Adedayo Osholowu on Thursday.
The partnership unites two leading Nigerian brands that share a commitment to excellence, innovation, and well-being. Together, they aim to inspire Nigerians to live and travel well through a series of co-branded experiences and wellness-driven content.
Under the campaign theme “Fly Well, Live Better,” The Doctors Nigeria and XEJet will produce wellness features, broadcast collaborations, and lifestyle activations across television, digital platforms, and XEJet’s private terminals in Lagos and Abuja.
The initiative underscores how medicine, media, and aviation can merge to improve everyday living.
Led by Dr Osholowu, an award-winning Aviation and Sports Medicine specialist and Executive Producer of The Doctors in Africa franchise, the show continues to champion health education through credible, relatable storytelling.
“This partnership takes the message of wellness beyond the studio and into how people live and travel.
“Together with XEJet, we’re elevating how Nigerians experience health and luxury,” said Osholowu.
Mr. Emmanuel Iza, Chief Executive Officer of XEJet, added: “At XEJet, true luxury begins with well-being. Partnering with The Doctors Nigeria helps us redefine comfort and care both on the ground and in the skies.”
Season 2 of The Doctors Nigeria begins production in October 2025 and will air nationwide from November, reaching audiences on Free-to-Air TV, Pay TV, and streaming platforms.
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