NAEC 2025: SEEPCO Launches ‘Bringing Smiles with Each Barrel’, – A Shared Social Impact Sustainability Campaign

3rd Left; Head, Corporate Communications of Sterling Oil, Mr Aveek Biswas in handshake with Mr Ugo Amadi, Chairman of Association of Energy Correspondents of Nigeria (NAEC) while representatives of Sterling Oil and NAEC look on during the launch of “Bringing Smiles with Each Barrel” Campaign.

 

“Bringing Smiles with Each Barrel”.

This is a promise. A Promise that indicates a drastic change from the negative narrative of oil exploration in Nigeria. From pollution and degradation; lost livelihoods and exclusion. A Campaign that seeks to ensure corporate speak is now corporate action.

This is the newly unveiled campaign by Sterling Oil Exploration & Energy Production Company Limited (SEEPCO) which is set to re-affirm the company’s long-term commitment to responsible energy production, environmental stewardship, and community development across Nigeria.

The campaign, launched in collaboration with the Association of Energy Correspondents of Nigeria (NAEC), at its 2025 Annual Conference held on Thursday, October 9 in Lagos, with top government officials, industry leaders, media executives, and stakeholders from across the energy value chain in attendance.

The initiative, described as SEEPCO’s “ESG flagship project,” seeks to consolidate the company’s sustainability-focused interventions under a single, unifying platform. It aims to create stronger linkages between social impact, environmental management, and corporate accountability, positioning sustainability as an active part of the company’s business DNA rather than an afterthought.

According to the Head of Corporate Communications of SEEPCO, Mr Aveek Biswas, the campaign represents a new phase in the company’s 20-year journey; one defined not only by operational growth but by a deepened sense of responsibility to people and the planet. “Our goal is to translate every barrel of energy into measurable impact — a smile that lasts,” the company stated.

Over the past two decades, SEEPCO has consolidated its operations as one of Africa’s fastest-growing exploration and production companies, demonstrating resilience across challenging terrains. Yet, its leaders emphasize that success is not merely about barrels or output, but about the value generated for communities, the environment, and future generations.

Through its ongoing sustainability portfolio, SEEPCO has invested in a range of programs covering health, gender equality, culture, art, and environmental protection. The company sees these as key enablers of nation-building, youth empowerment, and inclusive development — aligning its corporate purpose with the United Nations Sustainable Development Goals (SDGs).

Central to the new campaign is the idea of the “SEEPCO Smile” — a metaphor for sustainable growth that uplifts communities while advancing industrial progress. The concept envisions “millions of lasting smiles that sustain across boundaries,” reflecting SEEPCO’s aspiration to link its business footprint with enduring social and environmental benefits.

The company also used the opportunity to reaffirm its commitment to initiatives that encourage collaboration between the private sector, media, and policymakers in shaping a sustainable energy future for Nigeria.

The “Bringing Smiles with Each Barrel” campaign stands as both a reflection of SEEPCO’s past and a statement of intent for its future — one in which energy production goes hand in hand with accountability, community welfare, and environmental care.

As SEEPCO dedicates the campaign to Nigeria on the occasion of its 65th independence anniversary, it reaffirms its belief that the country’s strength lies in resilience, innovation, and shared progress.

In the words of the company’s leadership, “We measure success not only by business growth, but by the lives we uplift and the future we help create; one smile, one barrel at a time.”